Category Archives: Content Marketing

Inbound Marketing & Business Networking

Inbound Marketing & Business Networking by George Zeidan

Have you ever wondered how inboundmarketing could actually generate leadsfor your business?My name is George Zeidan. And I’m going toshow you today how inbound marketing is nodifferent than business networking, andhow you can utilize that to generate leadsfor your business.When you go out business networking, andyou meet people for the very first time,and the very […]

How to Take Your Prospect on a Customer Value Journey

The Customer Value Journey

The Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, there are 8 stages that make up the journey. There are […]

Copywriting Strategies That Will Send Your Conversion Rate Through The Roof

A piece of compelling copy will dramatically improve your conversion rates regardless if you’re selling an eBook, an online course or want prospects to sign up for your newsletter. Content marketing plays an enormous part in any marketing campaign with 25 million pieces of content shared daily! Marketers set aside more than 25% of their […]

Online Marketing Funnels Must Be Based On Human Relationships Offline

Joining me today is George Zeidan. George is a leading inbound marketing specialist with more than 20 years’ experience working in senior positions for large multinational firms in the Middle East, United Kingdom and Australia. George is the cofounder of an award winning digital agency Zain Digital and the founder of The Lead Generation Experts. […]

How To Optimise Your Landing Page

Landing Page Optimisation

Landing page optimization is the method of improving each aspect of your landing page in order to improve conversion rates. However, optimizing your landing page is not something that happens quickly. It can be very frustrating to successfully optimize a landing page, which is why many marketers give up. A key aspect of optimizing a landing page is to […]

How To Guarantee The Success Of Your Email Marketing Campaigns

Email Marketing Success

Even though email isn’t as flashy as social media channels that doesn’t mean that email marketing is an ineffective old fashioned way of advertising in the digital age. In fact, it still remains as one of the only handful of ways to build an authentic relationship with people and grow businesses. When used properly, email marketing can deepen an existing […]

9 Tips To Improve Your Content Marketing Success

Content Marketing Success

There are currently 4 billion internet users and 3 billion social media users worldwide. This unprecedented level of users provides an incredible opportunity to achieve massive development of your business. The best way to attract this enormous pool of potential customers is by spreading brand awareness via content marketing. Content marketing refers to an approach […]

Inbound Marketing: How Does It Work?

Inbound Marketing: How Does It Work?

Inbound marketing focuses on solving the most important aspect of any thriving business; how to convert strangers into clients? Broadly defined, inbound marketing is a way of leading potential customers to specific products or services with the help of content, social media marketing, search engine optimisation and search engine marketing. Inbound marketing describes the journey […]

The Perfect List Of Blog Ideas

The Perfect List of Blog Ideas

Have you ever found yourself staring at a blank computer screen – faced with yet another ‘blog rut’? As frustrating as this can be, rest assured that you are not alone. The struggle to produce weekly blogs can become quite challenging after a while. It’s even more of a task if you only have a […]

The Complete List Of Keyword Research Tools

The Complete List of Keyword Research Tools

What is the aim of your website? It could be more exposure for your brand or perhaps it’s just more sales of your product or service. No matter what your end goal, successful campaigns must begin with effective keyword research. So, it worth asking yourself. What are the best tools that will give you the […]