Category Archives: Facebook

How to Take Your Prospect on a Customer Value Journey

The Customer Value Journey

The Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, there are 8 stages that make up the journey. There are […]

Inbound Marketing: How Does It Work?

Inbound Marketing: How Does It Work?

Inbound marketing focuses on solving the most important aspect of any thriving business; how to convert strangers into clients? Broadly defined, inbound marketing is a way of leading potential customers to specific products or services with the help of content, social media marketing, search engine optimisation and search engine marketing. Inbound marketing describes the journey […]