Category Archives: LinkedIn

How to Take Your Prospect on a Customer Value Journey

The Customer Value Journey

The Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, there are 8 stages that make up the journey. There are […]

11 Effective LinkedIn Marketing Insights

LinkedIn Marketing

In today’s ever-shrinking world, finding new ways to generate leads is becoming increasingly difficult. However, it may surprise you that LinkedIn has emerged as a powerful but unexplored way to generate B2B leads. Before delving deep into a successful LinkedIn marketing strategy, we first need to take a look at the numbers to see just […]

Generate Leads By Optimizing Your LinkedIn Profile

LinkedIn on Mobile

If you want to create a steady stream of paying customers, then you must generate leads. No business can survive without lead generation! However, coming up with the right type of leads is not as easy as it may sound. According to HubSpot, 65% of businesses face challenges in generating good leads. This is where […]

Inbound Marketing: How Does It Work?

Inbound Marketing: How Does It Work?

Inbound marketing focuses on solving the most important aspect of any thriving business; how to convert strangers into clients? Broadly defined, inbound marketing is a way of leading potential customers to specific products or services with the help of content, social media marketing, search engine optimisation and search engine marketing. Inbound marketing describes the journey […]