Category Archives: SEO

How to Take Your Prospect on a Customer Value Journey

The Customer Value Journey

The Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, there are 8 stages that make up the journey. There are […]

Copywriting Strategies That Will Send Your Conversion Rate Through The Roof

A piece of compelling copy will dramatically improve your conversion rates regardless if you’re selling an eBook, an online course or want prospects to sign up for your newsletter. Content marketing plays an enormous part in any marketing campaign with 25 million pieces of content shared daily! Marketers set aside more than 25% of their […]

How To Optimise Your Landing Page

Landing Page Optimisation

Landing page optimization is the method of improving each aspect of your landing page in order to improve conversion rates. However, optimizing your landing page is not something that happens quickly. It can be very frustrating to successfully optimize a landing page, which is why many marketers give up. A key aspect of optimizing a landing page is to […]

Inbound Marketing: How Does It Work?

Inbound Marketing: How Does It Work?

Inbound marketing focuses on solving the most important aspect of any thriving business; how to convert strangers into clients? Broadly defined, inbound marketing is a way of leading potential customers to specific products or services with the help of content, social media marketing, search engine optimisation and search engine marketing. Inbound marketing describes the journey […]

The Perfect List Of Blog Ideas

The Perfect List of Blog Ideas

Have you ever found yourself staring at a blank computer screen – faced with yet another ‘blog rut’? As frustrating as this can be, rest assured that you are not alone. The struggle to produce weekly blogs can become quite challenging after a while. It’s even more of a task if you only have a […]

The Complete List Of Keyword Research Tools

The Complete List of Keyword Research Tools

What is the aim of your website? It could be more exposure for your brand or perhaps it’s just more sales of your product or service. No matter what your end goal, successful campaigns must begin with effective keyword research. So, it worth asking yourself. What are the best tools that will give you the […]