Inbound Marketing & Business Networking

Inbound Marketing & Business Networking by George Zeidan

Have you ever wondered how inboundmarketing could actually generate leadsfor your business?My name is George Zeidan. And I’m going toshow you today how inbound marketing is nodifferent than business networking, andhow you can utilize that to generate leadsfor your business.When you go out business networking, andyou meet people for the very first time,and the very […]

How to Take Your Prospect on a Customer Value Journey

The Customer Value Journey

The Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, there are 8 stages that make up the journey. There are […]

Copywriting Strategies That Will Send Your Conversion Rate Through The Roof

A piece of compelling copy will dramatically improve your conversion rates regardless if you’re selling an eBook, an online course or want prospects to sign up for your newsletter. Content marketing plays an enormous part in any marketing campaign with 25 million pieces of content shared daily! Marketers set aside more than 25% of their […]

Online Marketing Funnels Must Be Based On Human Relationships Offline

Joining me today is George Zeidan. George is a leading inbound marketing specialist with more than 20 years’ experience working in senior positions for large multinational firms in the Middle East, United Kingdom and Australia. George is the cofounder of an award winning digital agency Zain Digital and the founder of The Lead Generation Experts. […]

7 Funnel Optimisation Tips

A Marketing Funnel illustrates the different stages a buyer goes through before they make a purchase. As potential customers journey through the funnel or conversion path their numbers steadily decrease. Typically, a conversion funnel consists of several parts: an upper funnel, a middle funnel and a lower funnel. These different parts of the funnel are […]

How To Optimise Your Landing Page

Landing Page Optimisation

Landing page optimization is the method of improving each aspect of your landing page in order to improve conversion rates. However, optimizing your landing page is not something that happens quickly. It can be very frustrating to successfully optimize a landing page, which is why many marketers give up. A key aspect of optimizing a landing page is to […]

11 Effective LinkedIn Marketing Insights

LinkedIn Marketing

In today’s ever-shrinking world, finding new ways to generate leads is becoming increasingly difficult. However, it may surprise you that LinkedIn has emerged as a powerful but unexplored way to generate B2B leads. Before delving deep into a successful LinkedIn marketing strategy, we first need to take a look at the numbers to see just […]

How To Guarantee The Success Of Your Email Marketing Campaigns

Email Marketing Success

Even though email isn’t as flashy as social media channels that doesn’t mean that email marketing is an ineffective old fashioned way of advertising in the digital age. In fact, it still remains as one of the only handful of ways to build an authentic relationship with people and grow businesses. When used properly, email marketing can deepen an existing […]

9 Tips To Improve Your Content Marketing Success

Content Marketing Success

There are currently 4 billion internet users and 3 billion social media users worldwide. This unprecedented level of users provides an incredible opportunity to achieve massive development of your business. The best way to attract this enormous pool of potential customers is by spreading brand awareness via content marketing. Content marketing refers to an approach […]

Generate Leads By Optimizing Your LinkedIn Profile

LinkedIn on Mobile

If you want to create a steady stream of paying customers, then you must generate leads. No business can survive without lead generation! However, coming up with the right type of leads is not as easy as it may sound. According to HubSpot, 65% of businesses face challenges in generating good leads. This is where […]