Have you ever found yourself staring at a blank computer screen – faced with yet another ‘blog rut’? As frustrating as this can be, rest assured that you are not alone.
The struggle to produce weekly blogs can become quite challenging after a while. It’s even more of a task if you only have a small team in your business. There’s certain to be bloggers everywhere that have found themselves asking – “what else can I possibly post about?”
To help you on this quest, we’ve created the Perfect List of Blog Ideas.
We’ve grouped these ideas into eight essential goals pertaining to blog posts. As a result, you won’t just be producing blog posts to fill a numbers quota. You’ll be producing blog posts that fulfil a need; or answer someone’s question.
The eight goals are centred around the following:
- Useful posts
- Generous posts
- Entertaining posts
- Timely posts
- Human posts
- Promotional posts
- Controversial posts
- Engaging posts
Here’s a snapshot of some of those blog post ideas.
You’ll find list posts just about everywhere online. And the simple reason for this is that they’re proven to work.
You can create a list blog on just about anything that your designated market may find useful. This could include books, tools, or any other resources applicable.
This one’s another classic blog post idea. The How-To post shows visitors how to perform a certain process and achieve the desired result. You can utilize images, audio or visual aids to engage your visitors and better initiate a ‘call-to-action’.
Case Study Post
The moment you incorporate ‘Case Study’ in your post’s headline, you add a layer of value that separates it from a regular blog post.
The appealing thing about a case study post is that readers get to learn something new. A case study will demonstrate to readers – using an actual example – how an event unfolded and what the result was.
This type of posts utilizes a straightforward format that consists of defining a problem and then presenting a solution.
This format of post is often amalgamated with other blog posts including the FAQ post and the Checklist post.
A great deal of The lead Generation Experts blogs fit within the ‘problem/solution post’ category. And that’s because our mission is to help businesses solve a problem – so it’s only fitting that we produce solution-based posts.
If you find yourself getting the same questions from your customers or visitors to your site, this indicates they’re probably searching Google for answers to similar questions.
You can choose to write either one or a couple of FAQ posts that answer these questions. By doing this, you’ll position yourself as more of an expert.
By taking the time to research a topic, this will help to ensure that your blog gains more traction.
As a result, you’ll be viewed as a more trusted source by your customers and your prospects. And if you produce a particularly compelling piece of research, then other sites may even reference your blog in their material. If this happens, then your SEO ranking will exponentially increase.
Blog readers generally prefer the checklist format because it’s simpler to understand and then put into practice.
‘Ultimate Guide’ Post
Just as it sounds, this is a post that will give readers a detailed guide around everything relevant to your niche.
It’s vital to note that if you’re producing an ‘Ultimate Guide’ post, then make sure you don’t give your readers any half-baked content. If you’re promoting the ultimate guide, then that’s what your readers will expect.
This is the ideal blog if you’re operating within a niche that has some complicated or multi- layered areas. It’s often a useful idea to create a collection of posts that cover aspects of your niche.
When producing this type of blog, keep in mind that your customer doesn’t have the knowledge that you do. By breaking it down into smaller definitions, your customer will be able to better understand aspects of your niche.
There could be an opportunity for you to break a topic into several posts over a particular time frame.
You may opt for a series of interconnecting posts over a period of say, three months. Each post will then link to one another and an overall theme.
Just like the Research post, this format is best served by incorporating statistics that you have produced. It’s also a good idea to utilize statistics that you’ve sourced from different locations.
Because well-researched stats posts are often referenced in other articles, a stats post is likely to impact your SEO ranking in a positive way.
As the name alludes to, a pillar post details the core foundation of your business and its services. An effective pillar post can often be referenced by your company when creating future content.
If you’re just starting out as a company, a pillar post can be extremely useful for you to refer to. It also develops an ongoing source of traffic for your website.
Video Review Post
This is extremely effective and doesn’t require loads of effort on your part. All you need to do is review a video that’s related to your customers and prospects.
You can choose to review the whole video or focus on key moments by utilizing screenshots that are accompanied by simple explanations. You can then incorporate the video into your post.
This is an extra easy method of creating a blog post. Simply put together a list of tips that you know will benefit your audience.
You might choose to produce a list of tips that help your readers obtain something, do something better, or anything so long as it pertains to your niche.
A subtle variation on the FAQ post, the Should I Ask Question post details a question that your readers don’t ask, but they should.
You should start by identifying something that your customers are constantly overlooking. Where can you help in this area?
Like the Tips post, this is a straightforward post that helps you remain useful to your customers and prospects. What sort of tips will your audience find beneficial?
You can choose to rate or review something, or perhaps compile an easy-to-read list
Not everything that you blog about needs to be informative or entertaining. Some of the most appealing content on the web is simply inspiring.
An inspirational post can be developed through a range of formats, including a story post, profile post, or quote post.
If you’re on holidays or simply taking some time off from the day-to-day running of your business, a holiday post represents a great opportunity to connect with your audience.
A holiday post gives you the chance to showcase your ‘human’ side – by touching on subjects relating to holidays and the flow-on effect to your industry.
Behind The Scenes Post
This is a great idea if you have a decent online following. Your audience may be keen to see what goes on behind the scenes of your content creation.
By giving your audience an insight into the ‘real stuff’, the likelihood is that you’ll create a more genuine connection between you and customer/prospect.
If you’ve got a decent following that is used to you producing similar posts week in, week out; this type of post can catch them by surprise – in a positive way.
You may then be able to elicit more participation from your audience which will further strengthen your blog’s following.
Generally, a rant post is useful if you can ensure that your customers won’t balk at your angry tone.
A rant post can be an effective way of demonstrating your ‘human side’. You’ll be able to demonstrate your passion and showcase an authentic emotion that is pertinent to your audience. And in some cases, a rant post can gain enormous traction and soon go viral.
Home Runs Post
Again, this is another useful way to demonstrate to your audience that you’re human, just like them.
Don’t be afraid to share your organization’s home runs. If something is going gangbusters for your company, then get online and start spruiking it! Your audience is likely to see what’s working and then want to experience similar results for themselves.
Whilst you shouldn’t hold back in celebrating your wins, the same can be said for the times when you stuff up (within reason of course).
By demonstrating to your audience that you can occasionally mess up, they’re more likely to see you as human and fallible, just like themselves. As a result, your audience will feel a greater kinship to you.
You can choose to post a reflection blog about some mistakes your business has made, or you can get extra creative by putting together a blooper reel.
This type of post highlights a person of influence in your niche.
After you’ve published this blog post, it’s important that you notify the person that you’ve just profiled. You can do this in several ways – tweeting them, tagging them on social media, or simply picking up the phone and calling them.
By doing this, the person in question is likely to share your post with their audience and as a result, you’ll gain more followers and boost your brand awareness.
This is an optimum way to get a bunch of influencers and experts together at the one time. After each expert has shared on a topic, you can summarize in a single blog post.
Don’t be afraid to reach out to influencers in your niche and ask them for a few moments of their time.
Most people, despite how busy or intimidating they may seem, will be willing to share some of their time and answer a couple of your questions.
One method that works exceptionally well is to record your interview and then post to YouTube or Facebook (with the interviewee’s permission of course).
How many times have you found yourself online searching for quotes from influential people? This is incredibly popular, and chances are your audience does the exact same thing.
Gather together a set of quotes from influencers within your niche to produce a quote post. Just be sure to notify them (like in the example of the interview post).
Best Of The Web Post
This summarizes a selection of content that you have collected, linked to and described.
A ‘Best of the Web’ post works most effectively as an ongoing series of posts that you share with your audience – such as on the last Friday of each month.
Pick Of The Week Post
This is best developed as a series-type of posts and is generally kept quite short. It can be used to highlight a single piece of content or resource that you feel will interest your audience.
People To Follow Posts
Put on your brainstorming hat and come up with a list of influencers. Then describe them to your audience and provide relevant links so that your audience can connect with them.
You can provide links to these influencers across a multitude of platforms – including their website and social media channels.
This is an ideal way to demonstrate the benefits of your product or service – through a comparison to your competitors.
You can do this by focussing on what you do best and then making mention of what your competitors do poorly.
Project Showcase Post
Outline a project that you’re working on, or that you’ve previously completed. Give your audience an insight into the process and then wow them with the results.
Company Update Post
Let your audience know a little more about the inner workings of your business. You can tell them about new hires, or perhaps even some major contracts that you’ve been able to secure.
Why not publish interesting presentations given by your employees. This represents a useful way of producing more content without having to do a bunch of work.
Bring your most popular blogs together and publish them in one ‘best-of’ blog. This is an effective way to drive more traffic to your best performing posts.
Demonstrate to your audience all the amazing stuff you’ve accomplished over the course of the year.
Project Update Post
Your loyal customers will be eagerly awaiting any news of upcoming products that you are set to launch.
Product Tips Post
This post acts as a powerful resource that enables your audience to best utilize your products and services.
Choose a ‘what if’ that gets your audience really scratching their heads.
Hit them with a question that throws up some deep ramifications, such as ‘What probable change in our industry would have the most positive/negative consequences?’
This always stirs some interesting conversation. Present one side of a relevant argument and then find someone that (respectfully) disagrees with you. This makes for quite the post!
This is probably not suited to everyone and it comes with a warning to be careful who you pick your battles against!
If done correctly, you’ll no doubt make some enemies. However, the goal is to generate a legion of fans in doing so.
Create a blog to focus on a reaction to someone else’s content.
Embed Reactor Posts
Select an embeddable video (YouTube is the best example) and embed it into your blog post. Then post your reaction to the content and its ideas.
Produce a blog that tells a specific story that will engage your audience.
Taking a subtle dig at whatever issue you like; you can draw your audience into a thought- provoking set of ideas.
You can easily find hilarious memes that are relevant to your niche through a quick Google search. Alternatively, you can choose to create your own.
Review a product, service, event or whatever you like. Make sure that your post is published whilst the topic of your event is occurring (or is still popular).
Get your audience involved by conducting a survey on a newsworthy (or at least interesting) topic. Then you can pull the results together and produce an awesome post that your audience will be especially keen to read.
Produce a blog that is relevant to events as they’re occurring. This is a great way to put your own spin on a topic that is already trending.
What are the issues that affect your audience? Develop new and interesting content that is centred on issues relevant to your audience.
Start getting more interactive with the audience. Ask them questions through your website or better still, on social media channels. Then compile your answers in a blog post.
On the flip side of the Question post is the Answer post. In this type of post, you’ll present a blog that showcases your audiences’ answers to a certain question.
Customer Showcase Post
Create a post that focusses on one customer. Alternatively, you could produce a post that focuses on a project that you’ve worked on with a certain customer.
This type of blog will give your audience access to a giveaway. It may provide them with certain information and then at the end give them something in return.
This works well as a series of blogs. You can then track the progress of the contest and elicit a sense of excitement for your readers.
As you’ve witnessed, there’s a seemingly endless supply of ideas for your next blog post. Take onboard these suggestions and above all else, makes your blogs as interactive as possible.
That way, you’ll be keeping your audience engaged and consistently attracting new visitors to your website.